Business advice

Who is it aimed at?

Individuals or groups who are wanting to commercialise an idea or have been trading for less than six months. Services include:



sweda started providing support to start up businesses in 1989 to address an identified need for targeted business support. Over the years, sweda has assisted hundreds of entrepreneurs to progress their ideas from concept, to starting up and towards future business growth.


Case studies

Kiss Me Cupcakes (KMC) was launched September 2008 as a partnership between two friends, Dali and Mary, who decided to set up their own business on returning from traveling abroad. They provide gift and occasion cupcakes, as well as offering ‘corporate logo’ cupcakes and a barista service for corporate events.

Dali and Mary had both worked in administration jobs and holistic therapies before. They had a very strong vision of what they wanted to achieve, but felt unsure on legal, tax and benefits responsibilities, any financial support that might be available and how to market themselves. They worked with sweda to develop their business plan, financials and marketing plan and successfully secured funding from Greets Green Partnership and Black Country Enterprise Loan Fund. From hiring a local kitchen a couple of days a week, KMC has gone from strength to strength. They regularly service large orders for celebration events and are currently looking for larger premises. They have been featured in the local, regional and national press. Most recently, they secured a contract with The Art Lounge in Mailbox Birmingham to provide cupcakes for their newly opened cafe.

Read what Dali & Mary said about us


Four Seasons CIC

Kacey Akpoteni set up Four Seasons Community Interest Company and Teni’s Catering Services to provide healthy eating contract catering and private catering for weddings, funerals and celebrations of new births.

She approached sweda for help in all aspects of setting up a company, establishing a social enterprise and ongoing business advice. She said: “sweda is like family. They hold your hands and see you all the way through. I had an idea what I was looking to create when I set up the Four Seasons social enterprise, but it can be quite daunting. Tony allayed our fears. The doors are open all hours and you don’t feel like it’s on the clock and your time is limited.”

Teni’s runs two restaurants for Housing21 at sheltered housing sites in Oldbury and Birmingham, while Four Seasons has won the contract for Smethwick Library.

Read what Kacey said about us


Starting a new business? Don’t know where to begin? We’ll provide you with the tools and resources to help you succeed. Find out how to choose the right ideas, research your market, write a business plan, submit applications for funding, and work with partners. Contact us NOW to find out more.